Black Friday Marketing Ideas for Salons in 2021

salon-black-friday-marketing-ideas

Black Friday is almost here, and it’s the perfect time of the year to market your salon. If you’re not already prepared, here are some tips for you to get started.

The most important part of a Black Friday marketing strategy is to plan. Start by brainstorming some ideas for what you can do in your salon during the week leading up to Black Friday and how your customers will benefit from it. 

If you’ve been running your business for a while, it should be easy for you to know what your customers want and need. A successful strategy will not only include discounts, but also engaging offers like contests or freebies that make people excited about spending money with you once again.

In this article, you’re going to find the best Black Friday marketing ideas for salons in 2021. You’ll learn what a Black Friday marketing strategy should include and some actionable steps to implement it. 

What do we celebrate on Black Friday?

Before starting to practice these actionable ideas, let’s be clear about what we celebrate on Black Friday and where this celebration comes from.

Black Friday is a day in November, close to Thanksgiving Day, that has become an important shopping day worldwide. On this day, stores offer huge discounts and limited offers for consumers who want to purchase different services or products at a lower price. To make sure your salon is ready for this significant event, we recommend applying the tips below:

1. Invest in paid ads

paid-advertising-for-salons

I’m considering the paid ads the first essential thing because this action is the one that requires less effort from you and has the most significant impact. 

Why should you invest in paid ads? Well, just think about what an awesome salon you have and how valuable your services are. Does anybody know that? No. It’s your job to spread the word about your services and your wonderful salon staff. Boosting posts on social media or investing in Google ads is a great idea, especially if you want to get new clients around Black Friday.

2. Sell gift cards to your clients

beauty-salon-gift-card

Another great marketing idea is to print Black Friday gift cards and offer them to your clients. Then, they can use the cards during November. In this kind of month-long membership, you can include discounts to package services; therefore, your clients will benefit from a whole experience in your salon. 

For example, you can offer Black Friday gift cards with a 15% discount on a haircut and a 35% discount if they choose a hair wash, a hair cut, and a blow-dry. Also, to encourage purchase, you can start a “golden hour” campaign, meaning that clients who purchase a gift card at a certain hour will benefit from a free service. 

3. Spread the word about your discounts on social media

black-friday-social-media-campaign

Social media is an essential part of your salon marketing strategy, as it’s the main communication channel between you, your existing clients, and, of course, your potential ones. 

As Black Friday is the perfect occasion for all small businesses to promote themselves, you can spread the word about your offers and stand out from your competitors. A great idea could be to add a countdown to your Instagram and Facebook stories, announcing the start of your discount period and what discounted services you offer. Also, you can create posts with beauty tips, advantages to certain services in your salon, and more. 

4. Run a social media Giveaway

salon-instagram-giveaway

Giveaways and online contests are great ways to increase your brand awareness and attract new followers to your social media pages. 

People love freebies, especially when they come from a beauty expert. So you can organize a Black Friday Giveaway and offer a complete service package in your salon. I bet that ladies won’t resist following you and coming back to your salon as soon as possible with such a gift. 

If you want to read more about social media contests, here’s everything you need to know about how to do an Instagram Giveaway

5. Use mass messages to inform clients

mass-messages

You may have the best Black Friday marketing ideas for your salon, but you also have to make sure your clients know about them. As part of your Black Friday marketing strategy, you can increase client retention by using text message marketing

Apps like Appointfix allow you to send personalized mass messages instead of texting each client individually. This way, you’ll be able to inform them about special deals, discounts, and salon updates without losing much time. 

You can give it a try by downloading the app from the App Store or Google Play

6. Make it easy for clients to book

Hair salon online booking system

The most annoying situation for a client is to have a difficult time booking an appointment. When they have to do more than 2-3 steps to book an appointment with you, they will most likely quit. 

Anyway, here’s a solution for that. Using an appointment scheduling app with an online booking feature, you can generate your online booking link, include it in your social media bio description, and let clients book appointments with you easily.

Here’s how you can set up your online booking system with Appointfix. It’s an important step to do for your Black Friday marketing strategy! 🙂

7. Prepare your Christmas appointment list 

christmas-appointment-scheduling-for-salons

As Black Friday takes place in November, it is the perfect opportunity for you to start filling your calendar for December. You can convince clients to book their appointments in advance and get rid of the mess of last-minute scheduling appointments just around Christmas Eve. 

A great way to do so is to offer them a discount if they book an appointment for Christmas long time in advance. 

After you have your December calendar already full since November, the next essential step is to update your cancellation policies. It is unpleasant for you to lose time and money, and it is unfair for clients not to know what will happen if they cancel their appointments. 

Consequently, be clear with your cancellation policies, terms and conditions and make them available for all your salon clients. This thing will make clients appreciate your professionalism and will encourage them to come back to you again.

You can also check out these free printable Christmas gift certificate templates, print them and start selling them to your clients in advance.

8. Organize an in-salon contest 

beauty-salon-raffle-for-black-friday

Your business’s online presence is essential, but nowadays, there aren’t many professionals who still think about doing something offline for their Black Friday marketing strategy. 

Just think about how surprised and happy your clients would be if you organize an in-salon raffle where they can win prizes like beauty/hair products, discounts, a free service, or any other freebies. 

If this sounds complicated to you, it is not. All you need is a box and some tickets. You can write on the tickets beauty-related questions, and if they answer correctly, they win the prize written on the ticket. If you want to make it even easier, you can just write on the tickets winning/not winning. 

Keep in mind that if you want to boost your business sales around the Black Friday period, your offline marketing strategy is just as important as your online presence.

9. Create a strategy to get new salon clients

Always doing your best to reward your existing clients is essential, but having a strategy to attract new ones is just as important. 

Many Black Friday marketing ideas can help you get some new long-term clients in your salon. For example, you can propose your clients subscribe to your membership program, and they will benefit from occasional discounts and, why not, receive a free service every month. 

Another thing you can do is to start a referral program and offer discounts to those who bring new clients to your salon. Ask them to mention the name of the person they recommended you to so that you can keep track of the people who make efforts to grow your business. After that, don’t forget to reward each of them accordingly. 

staff-management-app

With Appointfix, booking appointments is a breeze. Many salon professionals have chosen to manage their staff’s appointments calendar with this easy-to-use tool. Now, it’s your turn to schedule appointments in a modern way. 

We are waiting forward to hearing your black Friday marketing ideas in 2021 in the comments section below. 

Diana Muresan

Marketing Specialist at Appointfix

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