Business tips

Hair salon discounts are a great way to promote your business, bringing new customers, and turning existing ones into loyal clients. But there’s a time and a method for everything, even for these discounts. You have to plan and offer them in such a way it benefits you too. Otherwise, you’ll create a discount culture, where people are only waiting for those specific moments to come to your salon, which will ultimately affect your brand in the long run. What are the benefits of hair salon discounts? If done correctly, these discounts will certainly help you boost your business and… Read More→

You will never be more enthusiastic about your makeup artist job than while buying your first makeup kit. Anyway, it is essential that you won’t get too excited and buy the wrong stuff. Investing in products that are low quality or don’t fit your domain (as there are makeup artists for photo shootings, for movies, for TV, for events, etc.) is pointless.  Before starting to work as a makeup artist, you have to make sure that you know well the basic information in your industry. For example, after finishing your makeup academy, you’d better know something about cosmetology and skincare…...

  As a small business owner, increasing the number of new and recurring appointments can be a challenge. Especially if you don’t use an online booking system. “65% of total online appointments are booked by women, and 88% of these are with beauty salons and spas.”, according to financesonline.com. Also, salon customers who book online, tend to make frequent visits. What is an online booking system? An online booking system is a web page where clients can book appointments with you 24/7. Your clients can book your services online, without having to call you, interrupting your work. It keeps you… Read More→

This is a real fact: we all want to look perfect on Christmas Eve. As it is a very crowded period of the year, everyone tries to do a lot of things in a short time: buy the perfect gift for the dear ones, clean the house, make plans, go to the salon, etc. Well, that being said, I found the best solution for you as a professional, and for your clients always in a hurry: gift cards.  By accessing these free printable Christmas gift certificate templates, all you have to do is go to a print shop, take them…...

Besides skills and a lot of creativity, make-up artists need a little helper in their job: some apps to do the dirty work for them. You can be talented and create the most beautiful makeup in the world, but what if your lighting is poor? Your pictures won’t reflect that. Or what if your client has some skin imperfections accentuated by bad lighting for photography that might look awkward in a professional photo on your social media? Luckily, there are many apps out there that can improve your work as a professional makeup artist. For example, you need learning apps… Read...

This is a real fact: it is never easy for your gorgeous clients to choose their make-up, as there is a huge variety of colors and styles they can go for.  Many makeup artists use a before and after photo album as an inspiration for their clients, but there’s a new method trending out there: paper face charts. Besides the fact that it is a revolutionary method, using makeup artist face charts is also a great marketing idea for makeup artists. What are makeup artist face charts A makeup artist face chart is a drawing of a face printed… Read More→

Can social media marketing for makeup artists be a real thing? Most people believe that by simply posting on social media,  somehow, something magical will happen and their business will grow. But in reality, growing your business on social media requires commitment and dedication, in order to be better than your competitors. It’s a highly competitive space. The good part is that it’s not expensive. Not to mention that in this day and age, some businesses can’t survive without it. It’s the new word of mouth. So when it comes to marketing for makeup artists, social media is essential.… Read More→

There are few businesses that can be considered more traditional than a barbershop that is still thriving today. And there’s a good reason for that: Regardless of how fast technology is evolving these days, one thing will still be applicable 30 years from now: computers cannot cut hair. Hence, the barbershop industry can never die, and these jobs should not be replaced in the near or far future. However, while technology will not render obsolete the job itself, it is already replacing the way we market our barber services. And social media is one of the most important tools when…...

In this article, I’m covering the most useful marketing ideas for makeup artists who’d like to take their business to the next level. You’ll learn about how to promote your makeup business and how to promote yourself as a makeup artist. Here’s what you need to do to promote yourself as a makeup artist. 1. Build an eye-catching makeup artist website  When it comes to the best makeup artist promotion ideas, it all starts with existing online as a business. For that, you need an attractive website for your makeup business marketing. It helps you showcase your portfolio and present… Read More→