Business tips

Thanksgiving is a wonderful time of year, so it’s no surprise that many hairstylists are looking for marketing ideas for hair salons in 2021. Thanksgiving is less than a month away, and you may be wondering what marketing strategies you should implement to increase your salon business.  That’s why we’ve put together this guide to help you think about how to best leverage this opportunity in your salon business.  What is the true meaning of Thanksgiving Day? Thanksgiving is one of the most celebrated holidays in North America and Canada, and it’s the celebration that opens the winter holiday season.… Read More→

The holiday season is a busy time of the year for many salon owners. With so many people looking to get their hair done, it can become an overwhelming period. But if you prepare your salon correctly in advance, the holidays will be less stressful and more profitable for you!  Christmas decorations are going up, and clients are looking to book their appointments as early as possible. Hence, if you need a little help, it’s important to prepare your business for the upcoming months.  In this blog post, we’ll go over some ways to make sure your salon is ready… Read...

One of the hardest things about being a hairstylist is dealing with stressful situations. It’s not always easy to deal with difficult people or get mad, especially when you’re trying to do your job and keep everyone happy. According to recent surveys, stress at work is a very common problem for people. Actually, in 2019, 94% of American workers reported experiencing stress at their workplace. It’s important for you to know how to manage stress, as you don’t want your salon productivity to be affected. It’s no secret that work stress is one of the most common causes of unprofessional… Read...

Now is the beginning of the most commercial period of the year, and it’s a great opportunity for you to boost your salon business sales and get some new clients. Besides your sales strategies for Thanksgiving, Halloween, or Black Friday, some Christmas marketing ideas might inspire you to attract some new clients to your salon.  According to statistics, 32.3% of men prefer to buy gift cards for Christmas, and more than 60% of people make their holiday purchases online. With this in mind, you can start implementing a Christmas marketing campaign hard to resist to. Below, you’re going to find… Read...

Barbering is a profession that requires many skills and abilities. It’s important to know what these are to be considered a professional barber and not just someone who cut hair. Luckily, there are plenty of resources that can help you learn these skills! To become an expert, you need to develop new techniques and gain different experiences that will help round out your barber skill set. This blog post will discuss the 15 barber skills all professionals should have and how they can acquire them. What skills do you need to be a barber? Professionalism Most people who choose to… Read More→

One of the most popular holiday events in America is Halloween. Or, as we like to call it, Howl-oween. You may be thinking, “So what? What does that have to do with my pet groomer business?” Well, it’s the perfect opportunity to increase customer loyalty and bring more people through your doors.  You can do many things to make the experience for your customers memorable and get them excited to come back. So get creative with your pet grooming business this year! We’ve prepared some ideas for spooky and fun ways to engage with clients.  This post includes links to… Read More→

Black Friday is almost here, and it’s the perfect time of the year to market your salon. If you’re not already prepared, here are some tips for you to get started. The most important part of a Black Friday marketing strategy is to plan. Start by brainstorming some ideas for what you can do in your salon during the week leading up to Black Friday and how your customers will benefit from it.  If you’ve been running your business for a while, it should be easy for you to know what your customers want and need. A successful strategy will… Read...

Having a prosperous salon business isn’t easy, especially when you have to manage your staff.  As a small business owner, it’s your main duty to keep your team motivated and to stay one step ahead of your competitors. When Appointfix created a survey about what are the challenges of running a hair salon, motivating and managing a salon staff came at the top of the list, together with retaining clients and paying monthly expenses.  In this article, we’re going to share with you 8 practical ideas you can use to effectively manage your salon staff.  Salon staff management ideas… Read More→

According to statistics, around 55% of small business owners increased their sales once they started taking online bookings. Also, 90% of clients prefer to book online instead of calling or texting for an appointment.  Now, it is more important than ever to increase daily productivity for appointment-based business owners. Taking appointments via an online booking link is critical to boosting sales and having more clients coming into your salon. Letting your clients book online via your personalized booking link means having a virtual assistant 24/7. There’s no better way to have your schedule constantly booked than by automating your tasks,… Read More→