Business tips

This is a real fact: more and more women choose to bring their passion for make-up into a business in the latest years. It is not a secret that you can earn good money as a makeup artist, but only if you know how to keep ahead of your competition. Statistics show that the make-up artist job market is expected to grow by 12.5% between 2016 and 2026. Since in the USA some makeup professionals have jobs in television, films, or theatre, industries where professional makeup is a must-have, there are many makeup artists out there who earn their living…...

Professionals in the skincare industry had very good instincts in the latest years, and its spectacular growth is the best proof we have. No matter the age, sex, or lifestyle, there’s a treatment or a cream specially formulated for you. Every single person in the world can benefit from investing in a skincare product.  According to Statista, the global skincare market is projected to increase from 134.5 billion dollars in 2018 to over 180 billion by 2024. Why are skincare treatments a must nowadays? Every year, the environment is changing. Climate is changing, our lifestyle is more aggressive, the… Read More→

When clients are loyal to a beauty salon, they aren’t easily influenced by price or availability: they will always prefer to pay a little bit more but to ensure the same quality of service and experience they’ve got used to. If you consider the huge competition in the nail industry, running a client loyalty program should be a key part of your nail salon marketing plan. You could start offering rewards such as free treatments or discounts after a certain number of return visits. I’ve got a piece of advice for you: try looking after your current clients instead… Read More→

People who want to get a tattoo probably do a lot of research before finding the right tattoo artist. While you can be confident with your talent as a freelance tattoo artist or know your parlor has great potential, you still have to put some extra work into a few advertising strategies. Therefore, how can you take your business out there and make sure these people notice your talent?  Let’s see some of the most effective tattoo shop marketing ideas: 1. Build Your Brand Building a brand for yourself or the salon you own is the starting point of your… Read More→

I think you’ll agree with me when I say: as a hairstylist, it doesn’t matter how talented you are, you’ll always need a source of inspiration, a trick to make your photos look better, a way to spend your time more productively.  Luckily, we’re here with a solution: use your phone smart. Your smartphone is full of apps, and sometimes you just scroll through them and get nowhere, right? But what if you put everything in order, delete the apps you don’t need, and install some new ones? In this article, you’re going to find what are the best 10… Read...

2020 was a hectic year. We had to readjust many things from our lives, but we also learned a lot from the past year’s experiences. One of those things? It’s always a good idea to back up your business and have an online version of it. No matter the industry. The internet is packed with everything someone may need, including great fitness influencers, gym instructors, and personal trainers who managed to build their followers base. In case you’re a personal trainer and what to start growing your business, here are a few tips on how to get online personal training… Read More→

According to Globenewswire, the nail care market in the U.S. is estimated at US$2.7 Billion in 2020. This is a good reason you should consider investing in a strong marketing strategy for your nail salon. In this article, you’re going to find the best nail salon promotion ideas that will take your small business to the next level. You’ll understand better why you should promote your nail salon and how to do it like a pro.  Here’s all you need to know about the best nail salon promotion ideas. 1. Get your nail salon visible on Google Maps If… Read More→

In this extremely fast-paced world, when we can barely catch our breath from time to time, it has become essential to make just a little effort to help our environment breathe too. Because sustainability has become a responsibility for every individual and business alike, salons started to align with this important matter.  With an eco-friendly salon, you’ll promote green living, prevent pollution, and save some money for your business too. It is a misconception that a sustainable lifestyle is more expensive. Sure, some products will cost more, but they will save you money in the long run, and they will… Read...

Today we have a lot of options when it comes to choosing a salon.   But no matter how many salons are out there, clients will always go for the ones that give them the best service for a reasonable price and make them feel like they belong there. So, how can you ensure your clients will remember you for having a top-notch salon customer experience? Here are a few simple, actionable tips that work like a charm. 1. Establish a Good Communication System Every good salon customer experience starts with a simple appointment. It’s only natural. When you have a… Read More→