Business tips

According to RMIT Online, social media management is one of the top marketing skills you need in 2021. Effectively using multiple platforms and raising awareness of your brand will require you a very strong social media marketing strategy.  So, to help you get the results you’re looking for, we’re going to provide you with the top five social media tips to increase awareness of your brand. Read on to find out more.  1. Make sure your brand voice shines in all of your posts One of the most effective ways you can build a recognizable brand is by… Read More→

Sanitizing beauty salon tools is the most important step for any esthetician. If you want to make sure that your customers are receiving the best services possible and their health is safe, then it’s important that you take the time to properly sanitize all your cosmetic equipment.  In this blog post, I’m going to describe the 12 steps you need to follow to clean, disinfect and sterilize your cosmetology tools.  Cleaning, disinfecting, and sanitizing First of all, let’s talk about the differences between cleaning, disinfecting, and sanitizing. Cleaning involves removing dirt, debris, and other substances from your tools. You should… Read More→

People’s behavior on the internet has changed a lot. If some years ago written content was the most important and required the biggest effort, nowadays, visual content does all the job.  Here’s the new success recipe for businesses: if you have well-designed and eye-catching graphics, you have your people with you. If you don’t, they scroll until they find something that amazes their eyes. Social media graphics are an important aspect of your beauty salon’s marketing strategy and they can have a huge impact on how your social posts perform. As a hairstylist, it’s crucial that you use social media… Read...

I think you’ll agree with me when I say: it’s not necessarily hard to find good barbershop marketing ideas and tips, but it can be quite hard to understand how to act on those ideas. Everyone knows they should get their business in front of as many people as possible, but how does one actually do that? This article is going to show you not just what you could be doing, but how you could do it. By the end of this article, you’ll know how you can turn barbershop marketing ideas into successful marketing strategies that work. You’ll find… Read More→

If you are spending a lot of time on social media and you don’t see growth, probably you’re missing something. Your time spent on Instagram doesn’t really seem to be paying off, and you’re wondering why you’re spending your time on it? Maybe consistency has been really hard to keep up with.  Your main objective when it comes to social media marketing is to reach more followers, and in this article, we’re going to show you how to make people come to your page.  You always have to keep branding and marketing as an important part of your business. Branding… Read...

Opening or running a barber shop can be an exciting but also difficult decision. Even if you’re in the industry for decades or just starting, it’s essential to know how much it costs to run a barber shop. There are many barber shop monthly expenses to take into account, like real estate rent, monthly utility expenses, and the pressure of knowing how to manage your finances, as well as the pressures of managing employees, customers, and more.  We’ve surveyed our barber clients to find out more about the main barber shop expenses and struggles. Below in this article, you’ll find… Read More→

To improve your business, you always have to apply different marketing ideas and strategies for hair salons and hairdressers. One of the most used marketing strategies out there is being active on social media. You can use plenty of actionable ideas to make your hair salon work better and attract more clients.  Most people don’t even realize what a huge potential social media channels have. And that’s because we use platforms like Facebook or Instagram every single day of our lives, and they’ve become a usual thing.  The truth is that these channels could make a significant impact on… Read More→

Making patch tests regularly in your beauty salon is essential for your client’s health. What can happen if you don’t do it? From a thin irritation to dermatitis or anaphylactic shock, everything.  83% of responding dermatologists stated that they perform patch testing in their practice regularly. Since now, it proves to be the best way to identify hypersensitivity reactions of the skin. As a service provider, you are the main responsible for everything that may go wrong in your salon. Keep in mind that clients have the right to complain or claim the potential negative result of your services. That’s… Read...

As a salon owner, you have to know every aspect that keeps your business going.  This means you need to monitor the backbone of your business as well—the unseen but highly necessary aspects that make the difference between a messy management and a highly profitable one. The hidden part of your company can become transparent in a minute by analyzing different salon reports.  For many salon owners, this can get tedious, and if there are other tasks they need to take care of, these salon reports can be placed to be handled last. But the thing is, these reports are… Read More→