Do you know which are the 6 loveliest hair color trends taking over this year?

In our previous article, you’ve seen which are the hairstyle trends that will fit perfectly to your clients during this year. A drop of inspiration is anytime welcomed, especially when it comes to getting our hair done. Now it’s time to see which colors are trending worldwide in 2020.

New year, new resolutions. All your customers will come to the beauty salon saying “I want a change”. But what is exactly the change that they would like to make? Just in case you ran out of bright ideas, we did a little research for you and we discovered which colors are the loveliest for the new year. Anyway, before starting to put some color here and there, you need  to be sure that you have a positive thinking and some new skills, so here we have some tips that may improve your work: 

Start the year by learning new hair coloring techniques 💇🏽

It is very important for you to be informed about what’s new, what technique should you use to ease your work. We’re living in a speed century and there’s something new to learn or to see every day, so now is the perfect time to start your research and update your skills by participating at different workshops. 

Find out what’s in style in 2020 🔎

As a hairstylist, you should always know what is trending in your field. Thus, you will keep your clients closer to you and you’ll be able to create a strong connection with them. Don’t hesitate to give them some piece of advice. If you do so, they will always feel the need to ask for your opinion when it comes to changing their look, which means they’ll gain confidence in you. It’s easy to keep your customers loyal just by being informed, right?

Be active on social media 📲

A well-done social media marketing strategy is essential to gain influence and to be one step ahead of your competition. The posts you share on your Facebook, Instagram, Twitter or Linkedin pages must have that something which will make your followers share your posts with their friends. You can read more about the most effective ideas to create a spectacular social media content that resonates with your clients right here. 

Improve your communication with customers 🗣

“You never really understand a person until you consider things from his point of view… until you climb into his skin and walk around in it.” – Harper Lee

Empathy is vital for a good communication. Present your ideas to others in a way that actually highlights their benefits. Strive to understand people’s needs, interests and expectations, then phrase your ideas in those terms to communicate effectively. Otherwise speaking, the key to effective communication is to express your thoughts and ideas in an organized, clear way and to adapt your communication according to the person you’re talking to. 

Now that you know how should you start the year regarding yourself, let’s see which are the top hair colors for 2020. 

The Ice blonde

Image Credit to @ladygaganownet via Instagram.

The ice blonde is one of the colors which attract the most glances, but at the same time, it is one of the most demanding colors. Celebrities like Lady Gaga, Kim Kardashian or Gigi Hadid have been showing off their platinum blonde hair over time, and what do you think? They’ve all been looking awesome! However, many women tend to return to a darker, natural hair color, as it is much easier to maintain.

The disadvantage of the ice blonde is that after a few washes it is necessary to repeat the technique, as the silver pigment has no retention in the hair. If you repeat this process too many times, there’s a big risk of degrading the hair. Nevertheless, it is worth to try a platinum blonde on special occasions! You can read more about how to reach the perfect ice blonde right here.

Lavender purple

Image Credit to @kyliejenner via Instagram.

Several seriously gorgeous hair color trends have been making their way into the beauty scene. For instance, the most loved pastel color – purple lavender – seems to be one of the trending hair colors for 2020. It is suitable both during the winter season and summer, highlighting the gorgeous lavender shades in contrast to the chocolate bronze. If I said that platinum blonde is a demanding color, well, purple lavender can be even more demanding. However, It can be customized depending on the hair color with which you are going to start, whether we are talking about brown roots or the platinum blonde, which fades then into a hue of purple at the tips. 

Caramel highlights

Image Credit to @beyonce via Instagram.

Caramel shades are ideal for ladies who just want to give to their hair a fresh look. It is one of the sexiest and natural hair colors. Artists like Beyonce or Jennifer Lopez have adopted this style over time and created a signature by wearing the caramel shades in their hair.

Black hair

Image Credit to @kimkardashian via Instagram.

Black hair is a choice that can be adapted to suit any skin tone or face shape. It is the most common hair color and it may sometimes seem to be boring, but it is not. You can turn a boring black hair color into a bright and healthy one just by adding a non-Ammonia hair dye and some hydrating products. Sexy and easy to maintain, black is back in 2020 and it gives to Kim Kardashian or Vanessa Hudgens a sophisticated and sensual look.

Dip-Dyed Ends

If last year the Ombre with the natural-looking roots and the ice blond shades at the tips of the hair was everywhere, this year the trend is more dynamic, with combos like blond-pink, black-red, gray-green. Not even the singer Jessie J has held back from trying this unique look!

Natural-looking red

Image Credit to @zendaya via Instagram.

Red is well known as the color of passion or the color of fire. For sure women with a strong, choleric personality are most likely to change their hair color in red. It has been a trend for many years, but in 2020 we won’t see the bright red we’ve been used to. The natural red seems to be very appreciated in the new decade, more and more celebrities adopting this color.

Last but not least…

Thanks for managing intelligently your client appointments with Appointfix! May your small business keep expanding according to your dreams and may your hard work be rewarded. Don’t forget the secret ingredient for a prosperous life: enjoy every single day and grow personally and professionally by investing your time wisely. Have a colorful year you all! 🙂

Diana is Marketing Specialist at Appointfix, an app helping professionals and small businesses easily schedule appointments and reduce client no-shows using automated text reminders. Feel free to drop her an email at