Appointfix Blog

Whether you are a makeup artist or you just love experimenting with different looks every day, then chances are that you have your own set of makeup brushes. Investing in high-quality makeup brushes means basically taking care of your skin. Plastic brushes will never be as good as the natural-haired ones, and applying makeup with professional brushes is much easier than with an amateur set. There are a few essential tools for makeup artists, and between them, you’ll find for sure makeup brushes and a solution to clean them. If you want to keep them in perfect condition for… Read More→

Estheticians are probably the most loved professionals in the beauty industry. They spoil you with skincare treatments, waxing, face massage, etc. Anyway, business life is not always as beautiful as it seems to be.  Cosmetologists face many challenges in their businesses, such as lack of clients or lack of personal branding. That’s exactly why we taught about helping you attract more clients to your business. In this article, you’re going to find 10 practical esthetician marketing ideas that will help you get more clients and boost your beauty business. These tips are easy to put into practice, and you’ll… Read More→

There’s nothing we love more than summer days, and not because we keep thinking about vacation, but because we can literally feel it everywhere.  How can you not feel like you’re out of the office when you’ve got August calendar wallpapers with mermaids and waves? This month, we’ve prepared some of the best summer calendar wallpapers for your mobile and desktop screens. Now, enough dreaming about an iced coffee at the beach. Below you can find 15 calendar wallpaper ideas and some summer quotes to read.  To download the wallpapers, click on the links below the images that showcase them.… Read More→

According to RMIT Online, social media management is one of the top marketing skills you need in 2021. Effectively using multiple platforms and raising awareness of your brand will require you a very strong social media marketing strategy.  So, to help you get the results you’re looking for, we’re going to provide you with the top five social media tips to increase awareness of your brand. Read on to find out more.  1. Make sure your brand voice shines in all of your posts One of the most effective ways you can build a recognizable brand is by… Read More→

Sanitizing beauty salon tools is the most important step for any esthetician. If you want to make sure that your customers are receiving the best services possible and their health is safe, then it’s important that you take the time to properly sanitize all your cosmetic equipment.  In this blog post, I’m going to describe the 12 steps you need to follow to clean, disinfect and sterilize your cosmetology tools.  Cleaning, disinfecting, and sanitizing First of all, let’s talk about the differences between cleaning, disinfecting, and sanitizing. Cleaning involves removing dirt, debris, and other substances from your tools. You should… Read More→

People’s behavior on the internet has changed a lot. If some years ago written content was the most important and required the biggest effort, nowadays, visual content does all the job.  Here’s the new success recipe for businesses: if you have well-designed and eye-catching graphics, you have your people with you. If you don’t, they scroll until they find something that amazes their eyes. Social media graphics are an important aspect of your beauty salon’s marketing strategy and they can have a huge impact on how your social posts perform. As a hairstylist, it’s crucial that you use social media… Read...

I think you’ll agree with me when I say: it’s not necessarily hard to find good barbershop marketing ideas and tips, but it can be quite hard to understand how to act on those ideas. Everyone knows they should get their business in front of as many people as possible, but how does one actually do that? This article is going to show you not just what you could be doing, but how you could do it. By the end of this article, you’ll know how you can turn barbershop marketing ideas into successful marketing strategies that work. You’ll find… Read More→

If you are spending a lot of time on social media and you don’t see growth, probably you’re missing something. Your time spent on Instagram doesn’t really seem to be paying off, and you’re wondering why you’re spending your time on it? Maybe consistency has been really hard to keep up with.  Your main objective when it comes to social media marketing is to reach more followers, and in this article, we’re going to show you how to make people come to your page.  You always have to keep branding and marketing as an important part of your business. Branding… Read...

Opening or running a barber shop can be an exciting but also difficult decision. Even if you’re in the industry for decades or just starting, it’s essential to know how much it costs to run a barber shop. There are many barber shop monthly expenses to take into account, like real estate rent, monthly utility expenses, and the pressure of knowing how to manage your finances, as well as the pressures of managing employees, customers, and more.  We’ve surveyed our barber clients to find out more about the main barber shop expenses and struggles. Below in this article, you’ll find… Read More→