Valentine’s Day for small business owners: how to share the love with your clients

Every small business owner has a little Valentine’s Day story, and this February 2020 is the right time to share it with your clients. Think for a second about a V-Day story that comes first to your mind. It is the most romantic one which you remember first, or just a silly, cute or fun story? A few years ago, I was helping a friend’s kid with his English homework. The kiddo was nine years old. His first language was Spanish, and English homework was quite a struggle. As I was trying to explain to him the irregular verbs in English, he interrupts me gently, wanting to ask a question. An English homework question is what I was obviously expecting… Instead, I got “tomorrow is Valentine’s Day, and I was wondering if you can help me with something, pretty please. It is very, very important and I don’t know anyone else who could help me…” 

The boy, the girl and the love letter

The sweet kid wanted me to help him write a “love letter” to the most beautiful girl in his class at school. He told me he really liked her and wanted to do something beautiful for her on Valentine’s Day. He heard that girls really like surprises like that. Whaaat!?! I couldn’t believe it. He was only nine years old and he wanted to write love letters already! 

As blown away as I was hearing about his sweet and innocent idea, how could I not help him? The English grammar homework could wait, as Valentine’s letter became a priority. So he writes a cute letter to the girl, telling her how beautiful she is and wishing her a happy Valentine’s Day. We also agree it’s a good idea to leave a couple chocolates on the girl’s desk in class on top of the “love letter”. The boy really wanted to give her a little gift too, that’s why the chocolates. He’s a happy camper now. I helped him write the letter and he promises to work hard on his English verbs. The next day I asked him about how his Valentine’s surprise went. 

He waits for a few seconds before answering… 

Then blushing and looking at his shoes, he confessed that the most beautiful girl in the class read his Valentine’s letter. That’s nice, I think before hearing what followed. Apparently, she was totally cold and indifferent. With a really sad look in his eyes, the little boy continued to share how the girl turned around and looked him in the eyes as she angrily crumbled the love letter with both hands, then she threw it away in the trash, right there in the classroom in front of him… He ran outside and tried hard not to cry… 

Oh no! This doesn’t even happen in the movies. Why was the little girl so insensitive? A little tiny sign of appreciation saying “thank you” would not have hurt, right? It made me sad to hear how the story ended. That was the first time his 9-year kiddo’s heart was broken. How to encourage him best? What would you have said to him? As I gathered some positive thoughts, telling him how proud I was of him for being so brave to write the letter, he abruptly interrupts, saying he has something for me. 

Broken English and heart drawings  

His face lights up as he hands me a folded paper and a little tiny chocolate box. I opened the paper (which had a giant red heart drawing on it:) and read these cute wishes in broken English: “Dear Emilia, Happy Valentine’s Day to best teacher you are! I thank you for help me writing beutiful letter and good English homeworks. You’r best teacher, intelligent, very beutiful and good heart! I LOVE you very, very, very much! P.S. pliz don’t put tis Valentine’s Day letter for you in garbage bin, ok? Pliz.” 

“Love letters don’t belong in the trash” 

As you can imagine, the adorable V-Day note from a child’s pure heart, with the little heart drawing and chocolates made my day! Kiddo was very happy. No more sadness on his 9-years old sweet face. I gave him a hug and thanked him for the sweet and wonderful surprise! In his innocence he replied thanking me for not throwing away his Valentine’s Day letter, and for being happy to receive it from him. But he also assured me that, if I wanted “to throw away the letter as the girl in his class did, it was ok and he won’t be upset with me”. It’s a Valentine’s Day story that I’ll always remember. 

What about you? Is there a Valentine related memory that comes to mind immediately? It can be anything from a romantic date night, a superb candle dinner, to a failed blind date arranged by a friend, or a fun story, and all the craziness in between. Think about it and share with your clients on social media some Valentine’s Day stories and memories at face value. You can share some with us too in the comment section below. We’d love to hear them! 

Your clients and their V-Day stories

The beauty of a holiday as Valentine’s Day, is that it gives you the possibility of connecting with your clients at an emotional and more personal level. As a small business owner, you know well that your clients are emotional human beings. Would you like to know them better and create a more genuine connection with them? You could try a couple of the ideas below to spice things up a little this Valentine’s Day! 

“Share some LOVE” social media posts: encourage and take advantage of your clients and followers content generated on social media

This can be a great win-win situation! Done right it can raise awareness about your small business, improve your social media presence and ranking, because it’s pretty much your clients doing most of the work, and that’s great for the social media algorithm. What can be the best way to do that? 

Start by sharing a special V-Day story on your social media channels… 

Then ask your followers to share one of their favorite Valentine’s Day stories too. You can even throw in a little gift for the most special, funny, cute, romantic, etc. whatever type of story you’d like to choose. Maybe choose and encourage your clients to share a story having similar ingredients to the one you shared. 

Your “Share the Love” V-Day prize can be a free haircut if you’re a hairstylist or a barber, or a couple free training sessions if you’re a personal trainer, one hour free session if you’re a massage therapist, etc. A free Valentine’s Day nail design if you’re a nail tech, free set of lashes if you’re a lash artist, etc. 

Personal, engaging and stirring emotion 

The Valentine’s Day story you share on social media should be a personal, interesting and engaging one. A memory you’ll always remember, without giving names or publicly exposing the characters in it. You can be personal and engaging, while respecting other people’s privacy. And think about sharing that memory as a little story, something people will love reading and commenting on, a recollection stirring emotion in your readers.  

Your special Valentine’s memories might be about a great romantic date with your spouse at the skating rink, or sweet memories of the tulips bouquet or cherry chocolates received from your 7th grade crush. It can be a story of a Valentine’s Day when you learned a little more about love, kindness, sharing with others, or when you embarked on a crazy adventure, etc. 

Maybe you might have a V-Day story of how you decided to celebrate the freedom of being single, after a difficult break up. With an absolutely crazy adventure such as maybe bungee jumping, thinking that the free fall adrenaline, beats falling in love. We really hope you didn’t do that though, but if there’s an adventure story that comes to mind, you might want to share it. Speaking of which, if you’re single, remember that you’re the most important person in your life. And that’s someone you can and should definitely celebrate on Valentine’s Day and every day for that matter. So Happy Valentine’s Day to you! 

“Love is for free” 

That is the name of a love song from about 10 years ago. Have you listened to it? Love is for free song is romantic, idealist, fun and it has a nice rhythm to it. A nice song is something extra you can share on your social media to celebrate love on V-Day. Encourage your followers to share their favorite love songs too, saying why they like them or what memories they bring to mind. This way you can generate some holiday related content, while you get to know your clients a little better, creating an emotional connection with them. If you need some inspiration about some quick social media love posts, here are 72 love quotes to share with your significant other, as well as with your family, friends and clients. 

Remember though that your clients come from all walks of life. Some of your clients are happily married, others in long term stable relationships, while a few might be recovering from a difficult break up or a heartbreaking divorce. There are also those who are single, so your Valentine’s message should welcome everyone to share their stories and join in the conversation. No one should feel like the third wheel. 

Valentine’s Day can be about many things, all of them having something to do with love. It can be love for others which includes a couple’s love or love for family members, it can be abot self love for singles, and also about love for pets for animal lovers, or simply for friends, etc. 

Young small business owners, cool grandmas and sweet love notes

The other day at the store, while I was looking for a cute V-card for my wonderful husband, I met with a friend who was there looking for Valentine’s Day cards for her little grandsons. She wants to write sweet notes to each of them, letting them know how loved they are. What a loving and cool grandma, right?

You can be the cool small business owner sharing love and making your clients feel appreciated and truly valued this February 14th, 2020. Are you willing to share some love? 

“Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres. Love never fails.” – 1 Corinthians 13:4-8

Pet lovers, pet groomers and V-Day treats 

If you’re a pet groomer and your small business provides services for pets, you deal with animal lovers on a daily basis. Therefore you know that pet owners love buying all kinds of treats for their furry family members. V-Day is no exception, and it’s becoming a holiday with more and more love related products and services available for the four legged little friends. 

In order to make your clients and online followers generate great content on your social media channels, you can have a “V-Day treat contest”. Ask your clients to post a picture with their beloved pet and the Valentine’s Day treat they got them. 

The picture with the most likes can win a special V-Day treat for the furry cutie and you might add a $20-$50 Starbucks gift card for the pet owner.  It’s just an example. You know your business better and you can have a better idea both about the contest structure, as well as regarding the prize. Just think about it for a few moments. 

How many dog walking stories and pictures from your pet owners followers are daily there on Instagram or your Facebook feed? Clients love their pets and welcome opportunities about sharing pictures and videos about them. You can benefit from their availability to share and get your social media channels buzzing with happy clients sharing some love. 

The kind of love you need as a small business owner 

“Love, love, love” is how the famous song goes… because “LOVE is ALL you need!” As a small business owner together with the love of your spouse, children, family and friends, you need the love of your clients too. Impressing and conquering your clients hearts is what successful business is all about. Because the wallet follows the heart, the more your clients love doing business with you, the more they are going to spend on your services and products. 

There might be more romantic love stories out there, but your clients loving the services you provide and appreciating doing business with you, is as awesome as it gets! They are your business family, the ones you love providing services for as a hairstylist, barber, makeup artist, fitness trainer, nail tech, lash artist, dentist, psychologist, massage therapist, pet groomer, counselor or piano teacher. How can you connect better with your clients and make them feel truly appreciated this Valentine’s Day? Your appreciation ideas, love stories posts and social media campaigns can go all the way throughout February, which is the month of celebrating love.  So, what’s your favourite V-Day story?

From Appointfix, with love…

Dear Appointfix clients, app users and social media followers, we wish you all a very special and happy Valentine’s Day, assuring you of our love, appreciation and true admiration. “We choose you. And we’ll choose you over and over and over. Without pause, without a doubt, in a heartbeat. We’ll keep choosing you.” We don’t know the author of this quote, but we know we’ll keep choosing you, dear Appointfix users. 

As a team, we’re incredibly honored you’ve chosen Appoinfix the modern appointment book for managing your clients’ appointments, improving the efficiency and productivity of your small business. Paraphrasing the quote from the Lord of the Rings, “we’d rather spend one lifetime with you, than face all the ages of this world alone.” Thank you for your business and Happy Valentine’s Day, dear Appointfixers! 🙂 

Emilia is Marketing Director at Appointfix, an app helping professionals and small businesses easily schedule appointments and reduce client no-shows using automated text reminders. Feel free to drop her an email at