Why And How to Send Your Clients A Happy Birthday Message

Here’s a real fact: birthday wishes coming from a business owner encourages clients to become more loyal. Your direct mobile marketing campaigns actually work if you know best when to apply them.

Why It Is Important To Send Happy Birthday Wishes to Clients

Expecting loyalty from customers can be tricky, because they pay a lot of attention to the small details that make the difference between you and your competitors. You have to show them that they matter to you, to provide them the best services and to pay attention to customer experience. If your clients are happy with you, they will become loyal to you, your brand will increase and, obviously, your sales will grow.

What else can say “’we care about you” more than a genuine gesture? A random promotion, a text message reminder for upcoming appointments, or simply a birthday message. Birthdays are a perfect occasion because most people keep an eye on their birthday wishes so they will gratefully find your message for sure.

Setting up a communication strategy with customers will enrich your interaction and shape up all those happy moments on all the right dates. Hard to remember all those details? Think about that again after you read how to send birthday wishes for clients. 🙂

How To Send Birthday Wishes For Clients

This kind of SMS message is very efficient. All you have to do is to send a message in your company’s name with a wish and a CTA (call-to-action). The best technique used by professionals is to encourage clients to go to a point of sale and give them a discount or a free voucher for their special day.

There are many apps destined to automated text message reminders. You just have to find the one that matches your needs and there you are, creating a special engagement with your customers. 

As an example, I’ll give you this appointment scheduling software. You can add in the app your client’s list, and for each client you have the “notes” section where you can write everything you want. Allergies, special preferences, general availability, or in this case, birthday date. 

Knowing these details about your clients will not only help you create your buyer’s persona, but will give you the opportunity to increase client loyalty by showing them you are really interested in providing them the best services.

Another way to use your direct mobile marketing campaigns could be WhatsApp. Being easy to use, all you need here is the birth date and the phone number and there you are. The disadvantage when you use WhatsApp for sending happy birthday messages to your clients is that you don’t have the possibility to write down their personal information or to set an alarm when to send them.

Now that you know why it is important to show your clients you care and how to do that exactly, it’s time to see some message templates, right? 🙂

Professional Happy Birthday Message Templates

🎈May the days ahead of you be filled with prosperity, great health and joy. Happy birthday!

🎈Sincerely wishing you the best of celebrations on this wonderful day. May your life be filled with love and adventure. Happy birthday!

🎈We wish your birthday to be filled with love, joy and happiness. We hope that you have the strength to accomplish all that you aspire in your days ahead. Happy birthday!

🎈From your friends at (Company Name), we hope all the days of your life will be as great as you are to us. May you have a wonderful birthday!

🎈We at (Company Name), wish you a very happy birthday. It is our sincere desire that the years ahead will bring to your doors successful and happy moments. We’re happy to announce that you have a 20% discount at every service in our salon as a birthday gift. See you soon! 🙂

🎈On the occasion of your birthday, we wish you all the happiness that the room in your heart can hold. Happy birthday!

🎈Dear (Client Name), may lots of amazing achievements forever accompany your life. Happy birthday! Best, the (Company Name) team.

🎈Your friends at (Company Name) wish you a life filled with happiness and accomplishment in every sphere of your life. Have a wonderful birthday celebration! 

🎈Happy birthday, (Client Name)! It is our wish that you will have years upon years of extraordinary achievements both in your professional and personal lives. Best, the (Company Name) team.

🎈The staff of (Company Name) wish you a pleasant day of rest and recreation for your birthday. We’re waiting for you today at every hour for a free session with (Name of Professional). Please send a confirmation message if you want to come. May you have a wonderful day!

🎈We hope you can take a break from your hectic schedule to enjoy your birthday with a 20% discount session at our salon today. Happy anniversary, (Client Name)! Best, the (Company Name) Team.

🎈Happy Birthday to one of the people we appreciate most at (Company Name). Wishing you lots of blessings and a wonderful birthday!

🎈The … team wants to wish you a happy birthday! What better time for a special gift? Use this 20% discount for any purchase in our stores any time before your next birthday:) Enjoy!

🎈Our sincerest wishes from (Company Name) on your birthday! Hope you enjoy all that life has to offer. Best regards , (Client Name).

🎈From the whole staff at (Company Name), best wishes for your birthday and may you have numerous more to come! Looking forward to seeing you again! 🙂

🎈Wishing a wonderful birthday for a wonderful person! Best regards, the (Company Name) team.

🎈Clients like you are our genuine fortune. May every one of your desires be satisfied. Happy birthday! Best, the (Company Name) team.

🎈The staff of (Company Name) wish you a wonderful day for your birthday. Hoping to see you very soon! 🙂

🎈It is my sincere wish that you find extraordinary joy in all that surrounds you. Have a fantastic birthday! Best, the (Company Name) team.

🎈It requires wonderful clients like you to build helpful businesses like mine. And since I never want to lose you as a client, my birthday wish for you is that you live longer than (Company Name). Happy birthday! 🙂

I hope you found some interesting happy birthday wishes for your customers. Don’t forget that sending direct mobile marketing campaigns can help you increase client loyalty and improve customer experience for your business.

People always feel better when they receive a little bit of attention, especially for important occasions. Give them a bit of yours, and you’ll win clients for life. 🙂

Diana is Marketing Specialist at Appointfix, an app helping professionals and small businesses easily schedule appointments and reduce client no-shows using automated text reminders. Feel free to drop her an email at diana.muresan@appointfix.com.