How to add the “Book Now” button on Instagram in 5 easy steps

activate book now button on instagram

Instagram is a great way to market your business, especially when you want to grow your bookings. You can provide useful information to your clients, such as tutorials, before and after photos, a pricing list, and even making your online booking page available to them.

To encourage people to visit your business, you must include call-to-action everywhere on your profile, from your feed to the photo descriptions.

A great way to add call-to-action to your profile is to activate your “Book Now” button on Instagram. According to statistics, 76% of clients use mobile devices to book appointments. Did you know that online booking reduces staff labor by doing the administrative work for them?

Why should you activate your Instagram “Book Now” button?

There are some main reasons why it is essential to have an online booking system linked to a button on your Instagram profile:

  • Increasing visibility for your business;
  • Getting more customers;
  • Making it more flexible for them to book.

In this post, you’ll discover everything you need to know about accepting bookings via Instagram and how you can activate the “Book now” button on your profile. 

Why can’t you add a Book Now button on Instagram?

If you’ve been trying to activate the “Book Now” button on your Instagram page with a certain app and you couldn’t, it’s because the scheduling app you’re looking for is not an official partner of Instagram. Therefore, to be able to activate the button, you must choose a scheduling app listed in your Instagram settings.

For example, Appointfix recently became an Instagram partner, and its users can now link their scheduling app with the Instagram booking button, absolutely free. All you have to do is to install the Appointfix scheduling app from the App Store or Google Play, set up your business details and your online booking page, and then you can activate your “Book Now” button.

How do you get the “Book Now” button on Instagram?

To get the “Book Now” button on Instagram, you have to follow a few easy steps.

First of all, you have to use an appointment scheduling app. Second, customize your online booking page. Here’s how to create an online booking system in Appointfix from scratch.

How to connect Appointfix with Instagram “Book Now” Button

Go to your Instagram business page, click on “Edit profile,” go to “Action Buttons,” choose “Book Now,” select Appointfix, connect your Appointfix account with your Instagram business page. You’re ready to have a fully booked schedule without any effort. 

Below is a step-by-step guide on how to do it.

1. Make sure you have a business account

Personal Instagram accounts can’t have a call-to-action button. Therefore, you have to switch to a business account. You can do so by opening Instagram and going to Menu -> Settings ->Account -> Switch to Professional Account. 

2. Activate your call-to-action button

First of all, click Edit Profile.


Click on Add an action button (contact options).


On Instagram, you can choose between booking, reservations, and tickets. To allow clients to book an appointment with you via Instagram, you have to activate the “Book Now” button.


3. Choose Appointfix from the list

There are a few scheduling options available on Instagram. If you already know how awesome Appointfix is, you can select it from the list.


4. Log in to your Appointfix account


5. Confirm your settings

There you are, with your Instagram “Book Now” button integrated with Appointfix. 🙂

Don’t forget to promote your new booking option

If you have already activated your Appointfix “Book Now” button on Instagram, I would recommend creating a public post saying you accept bookings via your Instagram button. Also, don’t forget to use call-to-action in the post’s description to encourage followers to book appointments with you. Happy scheduling everyone! 🎉 

Diana Muresan

Marketing Specialist at Appointfix

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