Business tips

Every business owner knows how precious every client is, and how important it is to provide them a great customer experience. Here’s something that you’ll want to know: acquiring a new customer can cost five times more than retaining an existing one. Statistics show that increasing customer retention by 5% can increase your profits from

Decorating your salon waiting room might be one of the most important aspects in your business. Why? Because it is the place that creates the first impression about your salon, and that is the place where your clients stay for a while before enjoying your services. This is a real fact: it is essential to

Although you may dream of a large, elegant salon with plenty of room for a waiting area and a dedicated storage room for all your supplies, in reality you might not have as much space as you’d hoped for. Therefore, it is essential to make sure you maintain a clutter-free environment in your salon. Working

Every business can make mistakes. A restaurant messes up a simple order, an international package arrives a mess, or a hair salon misses an appointment. It happens. With today’s multiple online possibilities for the clients to leave reviews, they can publicly express any frustrations. Whether the negative reviews are justified or not, your reputation is

Hair salon discounts are a great way to promote your business, bringing new customers, and turning existing ones into loyal clients. But there’s a time and a method for everything, even for these discounts. You have to plan and offer them in such a way it benefits you too. Otherwise, you’ll create a discount culture,

You will never be more enthusiastic about your makeup artist job than while buying your first makeup kit. Anyway, it is essential that you won’t get too excited and buy the wrong stuff. Investing in products that are low quality or don’t fit your domain (as there are makeup artists for photo shootings, for movies,

Besides skills and a lot of creativity, make-up artists need a little helper in their job: some apps to do the dirty work for them. You can be talented and create the most beautiful makeup in the world, but what if your lighting is poor? Your pictures won’t reflect that. Or what if your client

This is a real fact: it is never easy for your gorgeous clients to choose their make-up, as there is a huge variety of colors and styles they can go for. Many makeup artists use a before and after photo album as an inspiration for their clients, but there’s a new method trending out there:

Can social media marketing for makeup artists be a real thing? Most people believe that by simply posting on social media, somehow, something magical will happen and their business will grow. But in reality, growing your business on social media requires commitment and dedication, in order to be better than your competitors. It’s a highly